Browse Hierarchy MSSTMFTC: Strategic Marketing MSc - Full Time
Course Director: Sharifah Syed Alwi
Browse Course
| Name Sort by name | Code Sort by code | Type Sort by type |
|---|---|---|
| Accounting and Finance for Strategic Marketing | M-K-AFS | Module |
| B2B Customer and Key Account Management | M-K-CKM | Module |
| Big Data, Insights and Analytics | M-K-BIA | Module |
| Consumer Behaviour in a Global Context | M-K-CBGC | Module |
| Customer Relationship Marketing and Customer Experience | M-K-CRM | Module |
| Digital and Social Media Marketing | M-K-DIR | Module |
| Digital Marketing | M-K-DM | Module |
| Integrated Marketing Communications | M-K-IMC | Module |
| Managing Brands | M-K-MBS | Module |
| Marketing Consulting Project | M-K-MCP | Module |
| Marketing Research Methods | M-K-MRM | Module |
| Retailing and Omnichannel Management | M-K-ROM | Module |
| Sales Management | M-K-SKM | Module |
| Solving Client Challenges | M-K-MCPS | Module |
| Strategic Marketing and Planning | M-K-SMP | Module |
| Strategic Marketing for Sustainable Organisations | M-K-SMSO | Module |
| Thesis [MSc Strategic Marketing] | M-K-THS | Module |